Set the Stage for Enduring Plan Growth.
Horses and Zebras?
The name for this content series is inspired by shrewd advice commonly heard by medical students: When you hear hoof beats, think horses, not zebras. It’s a reminder to focus on the likeliest problem and most direct remedy first. At BVK, we share data, outcomes and our best thinking to help health plans sift through the signals and noise to find the most effective marketing solutions.
To explore our ever-growing library of resources designed to help health plans overcome marketing challenges, head to our Learning Center and register for instant access
Download the expanded research report and learn why TRUST is so important to your health plan members.
In these videos we explore the vital role trust plays in connecting with today’s consumer.
Our most recent blog series explains what BVK’s Brand+Demand strategy is and how you can put it to work.
See how Brand+Demand added up to increased enrollments for a provider-sponsored regional health plan.
These facts quickly explain why trust-based brand development is the key to plan growth.
These on-demand presentations provide a roadmap for building a brand that can compete with national insurers.
Download and share these easy-to-digest guides for creating a competitive advantage.
We have deep experience across the spectrum of health insurance. BVK has worked with health insurance plans since the advent of managed care in the late 1980s. While our focus has been on provider-sponsored managed care plans, we have also worked with insurance companies of all types including state insurance exchanges and population health ventures. One of our greatest passions is creating purpose-driven experiences that impact lives and build healthy communities.