Horses and Zebras

Truth and Tactics for Health Marketers

^{Learning Center}

TIME TO SOLVE SOME PROBLEMS

At BVK, we’ve made it our mission to identify and understand the challenges confronting health insurers and how data-driven, brand-focused marketing can remedy their situation.

Register now for instant access to all of our current and future health plan marketing resources.

Register now for instant access to all of our current and future health plan marketing resources.

Research

What the New Normal Means for Health Plans

Videos

✕

A Matter of Trust

In the last six months, health insurance companies have seen a significant drop in consumer trust. How people are choosing their plans continues to evolve. Learn how to create marketing plans that instill confidence in your customers.

✕

Let's Be Honest

Many consumers find the language of health plans to be technical, complex and, worst of all, impersonal. We’d like to show you how building an emotional connection can help you generate demand and build market share.

✕

Shop the Local Trend

With national health plans practically pushing customers away, this is an ideal time for local health plans to gain valuable market share. Learn why the big plans are losing trust and how you can use it to your advantage.

Case Studies

✕

Priority Health

✕

New Mexico Health Insurance Exchange

✕

Hawaii Health Connector

Infographics

Local Health Plan Leverage

See how consumer satisfaction for insurance plans compares to other health care categories and why it creates an opportunity to steal share from national brands.

Available Webinars

Competing with National Insurers: A Roadmap for Provider Sponsored Health Plans

With Mike Eaton

Learning Center

How to Achieve Market Advantage when Competing for Health Plan Member Growth

With Joel English Paula Serios

Learning Center

Maximizing the Impact of your Brand: Moving Beyond Demand Generation for Health Plans

With Josh Derouin Paula Serios

Learning Center

Fact Sheets

How to Drive Health Plan Differentiation and Marketing Expansion

Discover the four questions you must answer when searching for the best way to stand out from the competition and gain market share.

Trust as a Health Plan Competitive Advantage

See just how much net satisfaction and trust for insurance companies has fallen and how you can use it to your benefit.

How Provider-sponsored Can Beat the Big Eight

Learn the key to winning the battle for market share against larger plans with deep pockets.

Want more?

Register for our complimentary “Building the Bridge of Trust” strategy presentation to learn why TRUST is so important to health plan purchase behavior and how to apply it to gain market advantage and grow membership.

Schedule Now

Sign up for Health Plan News Alerts

✕