Horses and Zebras

Truth and Tactics for Health Marketers

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Are Narrow Networks the Achilles Heel of Provider Sponsored Health Plans?

In our previous blogs we explored the pervasive trust issue associated with health insurers, and how it has far less of an impact on local/state, not-for-profit, and provider sponsored plans…

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Are Narrow Networks the Achilles Heel of Provider Sponsored Health Plans?

Gateways, Goal Lines, and You: Issues That Matter

Our recent blogs have outlined how health insurers suffer from a pervasive trust issue. We also discussed how this dissatisfaction does not affect all insurers equally or in the same…

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Gateways, Goal Lines, and You: Issues That Matter

Lost Trust and Found Opportunity

In our previous blog post, we explored a pervasive issue associated with health insurers:  dissatisfaction on the part of members. This issue not only impacts how consumers perceive your organization…

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Lost Trust and Found Opportunity

Houston, We’ve Got a Problem. And the Problem is Trust.

Health insurance is a unique service category, to say the least. Rather than an ends purchase which results in you possessing something, health insurance is a means purchase. In other…

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Houston, We’ve Got a Problem. And the Problem is Trust.

What is brand+demand and why is it important for health plans?

Health plan marketers have always been tasked with growing membership. In today’s volatile world, that has become a very tall order. Being a sales-driven category with marketing often taking a…

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What is brand+demand and why is it important for health plans?

Why is customer experience a growth engine?

Customer Experience Today, everything in our world is personal. Consumer expectations for healthcare are no exception. In fact, with health plans viewed as the gateway to health plans, consumers view…

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Why is customer experience a growth engine?

What is best of class lead generation?

The formula for success involves some unique math: 1 + 1 = 3. No, this is not an addition mistake. Rather, it is a multiplication strategy. At BVK, we call…

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What is best of class lead generation?

How do you create brand craving?

The formula for success involves some unique math: 1 + 1 = 3. No, this is not an addition mistake. Rather, it is a multiplication strategy. At BVK, we call…

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How do you create brand craving?

Does brand+demand really work?

The formula for success involves some unique math: 1 + 1 = 3. No, this is not an addition mistake. Rather, it is a multiplication strategy. At BVK, we call…

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Does brand+demand really work?

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