Horses and Zebras

Truth and Tactics for Health Marketers

Brand+Demand Best of Class Presentation


What does a health plan do to gain competitive advantage over other local plans and the national players to grow membership?

The formula for success is brand+demand. By uniting values-based brand building with best of class lead generation and customer experience best practices, the synergy between short-term sales and brand building means impressive long-term membership growth.

You’ll learn how to apply this strategic approach to your brand in our customized Brand+Demand Best of Class Presentation. Highlights include:

  • How to articulate the soul of your brand and use this to create brand craving.
  • Latest precision modeling techniques to maximize the effectiveness of the offer and connection strategy within the customer journey.
  • Ways to enhance member experience along the customer journey to maximize lifetime value and help increase new membership.
  • Brand+Demand health plan case study performance results

For more information or to schedule this no-cost presentation, please register here.

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