Horses and Zebras

Truth and Tactics for Health Marketers

Building the Bridge of Trust Presentation


What is the biggest competitive advantage a small local or regional health plan has over the national players?

Pure and simple – TRUST!

Learn why this value is so important to health plan purchase behavior, how to apply marketing and operational strategies leveraging this marketing advantage to increase your health plan membership in our customized Building the Bridge of Trust Presentation. Highlights include:

  • Insights on how brand trust can play a key role in gaining competitive advantage.
  • How to leverage trust equities and mitigate perceived risks by aligning strategy, marketing, and operations.
  • Guidelines for developing trust brand messaging to attract prospective members.
  • How to align customer brand experience with trust messaging.
  • The importance of measurement in refining messaging and behaviors while consistently grounded in dimensions of trust.

For more information or to schedule this no-cost presentation, please register here.

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